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    The dashboard is a conceptual social media and sales monitoring application, designed for the marketing team at major drinks producer Lion. The a… Read More
    The dashboard is a conceptual social media and sales monitoring application, designed for the marketing team at major drinks producer Lion. The application is designed to collate live data from social media channels, and then display it across a range of categories. The data is displayed in an easy to understand info-graphic style, enabling marketers to quickly gauge the perception of their brands in market at any given point in time. Directly linking back to social channels allows the user to then respond in real time to positive or negative sentiment and to track how campaigns are being received in market. My role as part of a team of designers included concept development and design of the user interface, usability design and the design of the infographics. Designers: Blair Macdonald, Phil Banks. Interactive Director: Matt Barnes. Read Less
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