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'Everyday Strong' is the latest brand platform for Weight Watchers Australia and New Zealand. A program that focuses on the fact that in life eve… Read More
'Everyday Strong' is the latest brand platform for Weight Watchers Australia and New Zealand. A program that focuses on the fact that in life every day is different. The main aim is to teach people to lose weight for good, by becoming 'Everyday Strong'. My role in this project was to create a logo suite and brand look and feel that projected the strong and positive sentiments of the campaign. For the logo a typographic solution was created along with a vivid colour palette that embodies the strong nature of the language it represents. In execution a combination of the hero typeface and handwritten type is used to give weight to the message. Colour blocking and powerful everyday photography help bring the campaign to life. Thanks to Rita Kanaan and Lucy Kough for the opportunity to collaborate with them on this project. Art director: Rita Kanaan Copy writer: Lucy Kough Read Less
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