The Need To Refresh
Road Runner Sports is a San Diego based shoe retailer with over 40 locations across the country. Their branding was in desperate need of help (even their marketing team admitted it) and had very little continuity from store to store. They had never done out of home advertising before our pitch.
Alternate Designs Pitched
Getting The Right Content
For the contracted artwork, we shot all the photos in house to get the angles needed. This started a conversation for Roadrunner Sports to “re-brand” assets we created to apply across all stores and advertising.
Mobile Advertising
Beyond the Board
Roadrunner Sports loved their final art artwork so much, we designed a banner for the outside of their building.
