From Muffin Top to Hot Muffin was an advertisement for Chattahoochee Plastic Surgery's tummy tuck procedure. The humor and bright colors are a reflection of the personality of CPS and its head surgeon, Dr. Naman.
Instead of a "go to weight-loss model," muffins were the definite answer. After brainstorming on what problem the client was trying to solve (which is to slim people down) we came to the term "muffin top" since it is slang for love handles. Hot muffin was the immediate answer to the muffin top.
Instead of a "go to weight-loss model," muffins were the definite answer. After brainstorming on what problem the client was trying to solve (which is to slim people down) we came to the term "muffin top" since it is slang for love handles. Hot muffin was the immediate answer to the muffin top.
The set up is delivered as the viewer drives by the first board.
Then the punchline follows up on the second read.
