This design was created for a seafood restaurant with a board located directly behind their building. Taking advantage of the proximity, We designed a board with a fisherman reeling in a 3D inflatable fish from the roof of the building. With the restaurant signage close by, the ad didn't even need a logo. This design received a bronze ADDY Award in Atlanta for 2015.

The second stage of the campaign shows the same red grouper, but this time the fisherman is showing off his catch and holding out the huge fish for everyone to see. This concept was extended to social media, encouraging customers to share photos of their own "big ketch." Postcards and coasters handed out in the restaurant further promoted the contest and gave examples of the different creative directions you could take for your submission.

When The Big Ketch came to us with a request for a photo of a lobster roll and a tagline, we advised them to do something a little more exciting. This version shows giant lobster claws reaching over the board. We used PVC pipes as antennae to make it feel even more realistic.

This design shows the same inflatable fish about to bite a giant lure being cast from a boat in the background.