This project started with a proper discovery meeting with Florida's Space Coast Office of Tourism. They wanted to purchase all three flips on a tri-vision board. What is normally an unwanted piece of inventory became a landmark within the span of 5 months with the help of a 30ft rocket and solid collaboration .
After the meeting with the client, the concept for the advertising all revolved around the idea of a 30ft rocket prop. This would be the centerpiece of the ads. It started with a sketch of the concept, then was rendered out digitally for proportions and an idea of spacing for the ads that would rotate behind the rocket.
Initial proposed concept.
Digital build out of the rocket.
After brainstorming with our Ops Department, we called Imagine It 3D to see if this
was even possible. They took our idea and started planning. Sent us a 3D rendering
within a couple days to help pitch the job to the client. Once the client
signed off, all of the real planning started.
WE ARE GO FOR LIFT OFF
The rocket was 29.5 feet tall, 1000-1500 lbs, 7 pieces. LED lighting was set up in the thrusters to light up at night.
The rocket was 29.5 feet tall, 1000-1500 lbs, 7 pieces. The pieces were loaded up at 6am and the final install was finished at 5pm.
The final posting. This is how a potentially overlooked piece of inventory became an unmistakable landmark. A 30ft rocket for a client that took advertising dominance on a tri-vsion board, took collaborate teamwork from sales, creative, and ops.