Fanabela
Client
Fanabela comprises a fashion store located in Puebla, Mexico offering a wide selection of imported and
Mexican designer clothing.
Objective
Mexican designer clothing.
Objective
Develop a new brand embracing its beauty concept in a fresh and classical way through a clean and dynamic style.
Solution
We designed an identity inspired in the visual aesthetics that arise as time passes by. The brand claims, as one of its main characteristics, the beauty of antique mirrors in the shape of stains which were translated onto different brand
Solution
We designed an identity inspired in the visual aesthetics that arise as time passes by. The brand claims, as one of its main characteristics, the beauty of antique mirrors in the shape of stains which were translated onto different brand
components such as the clothing tags. Novel packaging designs ressembling classic hard suitcases were developed granting
special attention to steel corner motives. Alongside the identity, a wide variety of pastel colors facilitate reinforcing
the brand's clean and elegant personality.
Cliente
Fanabela es una tienda de ropa de moda ubicada en Puebla, México ofreciendo una amplia selección de prendas importadas y de diseñadores mexicanos.
Objetivo
Objetivo
Desarrollar una marca nueva abordando el concepto de belleza de una manera fresca y clásica, alcanzando también un estilo limpio, imponente y dinámico.
Solución
Solución
Creamos una identidad basada en la estética visual que se genera a medida que el tiempo pasa. La marca reclama, como uno de sus elementos característicos de la marca, la belleza que surge de los espejos antiguos finos en forma de manchas que se plasmaron en diferentes piezas como en las etiquetas de la ropa. Novedosos empaques que asemejan maletines clásicos fueron desarrollados dando atención especial al motivo de las esquinas de fierro que caracteriza su forma exterior. Al lado de la identidad, una amplia paleta de colores pastel refuerzan la personalidad limpia y elegante de la marca.
