Manmade
Branding / Interior / Creative direction
Manmade is a 650 m2 fashion store targeting men of every style, from rough and robust, sporty and casual, to dressy and refined.
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Visually, this translates into a rich mix of materials, shapes and textures. Burned wood, cold rolled steel and Moroccan plaster form solid slabs and grids, contrasting with smooth leather, glass and mono-color textile.
Different volumes interplay and create varied zones to reflect different styles of men’s fashion. A voluminous block of royal blue designates the fitting zone and serves as a striking centerpiece. As is the bar area with its perfect composition of tiles, grids of steel and ornamental lighting, where shoppers can unwind with a gin & tonic in hand.
The result is an interior with striking accents that is stylish, manmade and masculine in all its diversity. The logo itself appears in a variety of forms, implementations and materials. The main counter sports a hand-painted wordmark in rough, textured brush strokes.
The Manmade monogram, an interwoven set of twisting lines, is used in a striking neon sign. Elsewhere, it’s pressed into a bold block of concrete, integrating the visual identity perfectly into the store environment.
