Siberia of mine
Branding and website design for a mining farm.
In the beginning of 2018 a group of IT-specialists opened a mining farm on lake Baikal in Eastern Siberia. In order to represent themselves in the market they needed their own brand and website.
Siberian Mining is the largest mining farm in Eastern Siberia. They are placed near lake Baikal and have their own operating site of 1.500 m2.
Our task was to create an identity and landing page design that would match the ambitions of the company and allow our client to enter the market competitively.
There are quite a few places which could be better for cryptomining then vast, cold and calm spaces of Siberia. Especially in people's mind.
We used that basic stereotypes about Siberia and created an essential moto for the company – The coolest Siberian mining. It gave us the guidelines of a modern, cold and calm identity with a digital influence to fit the pattern of the market.
We created company's symbol by combining simple representations of cryptomining and Siberia. To this symbol we added a custom eye-catching "digital" writing and 8-bit inspired color pallete which is a combination of several shades of blue.
Freedom of usage
The identity is flexible and allows different usage approaches while brand colors, cubes and winter images are involved. The basic principle of the motion design is repetitivness as a symbol of infinite calculation cycle.
We created design for a long-read landing page that should fit the market trends. We provided our client with a fully responsive templates so everyone can enjoy visiting the website via any device.