Task: to renovate the English language school brand.
English language school Easy School was founded in 1999 in Irkutsk, Russia. For the past 15 years it became the most popular school to learn English in the city and now it’s far more than just an educational center.
It formed a huge community of proactive and creative people. New branch offices were opened in 4 more cities of Russia. In 2013 the first bilingual kindergarten was opened. In 2015 it’s planned to start a franchise trading.
Together EASY School and its students make each other better. They are not just acquaintances, they are friends, they are a big family. That's why we created a simple and bright identity. So everybody knows that learning English can be easy and fun.
Either we put the main value of the school into a new slogan – Your English family. Because it's easy to have the one even if you are not an englishman. Just remember that anyone can become better. It's Easy.
• A new visual language.
• A new umbrella brand “It’s Easy” in order to combine all business directions of the school.
• A brand guidebook and a social network guidebook with a bunch of templates for the new identity.