Renwick Dental (formerly known as Wyoming Dental Surgery and Ourimbah Dental Surgery) is a dental practice, with two branches, located in the central coast of NSW. Established in 1976 — Renwick Dental have become known for being a family friendly practice; offering honest, quality work covering a broad range of dental services.
Renwick Dental approached Bless to create a brand that communicates an exciting new direction whilst respecting their history that has been built over the last 40 years. Apart from the obvious problem of having 2 separate names for the 2 branches, they required a new brand that would better represent their vision for creating an approachable and friendly experience. Managing this transition has been crucial to making sure their positive reputation is maintained and built upon with the new brand.
Focusing on their ideal customer, we created a family friendly brand that drew on inspiration from the coastal region which surrounds clinics. Blues were the dominant colour palette to represent the history and stability of the company as well as the calming nature of Renwick Dental’s staff and environment. We were able to assist with the launch of the brand through email communication and rolled the brand out across all print, signage and web. The new brand image was well received and loved by their customers and suppliers.