"Water footprint challenge" was created as part of my first year's Drawing Studio module at Politecnico di Milano. The brief was to design a video with a technique of our choice and "water" as main theme. I produced a motion graphics video portraying the various ways people waste water everyday with their most simple habits and activities. In particular, the aim of my work was to raise awareness about daily personal water consumption.
The screen is split into two parts by a stopwatch. For every second passing by, you can see in the lower part of the screen how much water is being used (with a second corresponding to roughly one hour). The characters and the objects appear from outside the canvas as if they're falling down or being pulled and pushed.
Some of the actions performed by the two stick figures are taking a bath or a shower, brushing teeth, eating lunch, going to work and having a drink after dinner. All of these seemingly harmless actions consume water in one way or another, and the litres add up throughout the hours to the overall individual footprint. The figures' choices and behaviours make a significant difference in the resulting litres at the end of the day.
As time progresses the difference in water consumption becomes more striking and obvious. In this ideal scenario, the stick figure on the left made all the "right" choices, wheareas the one on the right chose all the alternatives leading to a higher footprint; this is not a moral judgement towards the choices on the right, but a manner of raising personal responsibility and behavioural awareness in general.