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2-Minute Beach Clean infographic posters
2-Minute Beach Clean infographic set

The aim of the project was creating a set of three brand-consistent and user-friendly infographic boards for the #2minutebeachclean campaign, displaying the data on litter collection extracted from the app.


The first board provides an overview of the kinds of litter recorded on the Beach Clean app from June 2017 to September 2018. The waste was classified into 4 categories: food and drink packaging, miscellaneous plastics, fishing waste, and other waste. The "other" category includes a wide range of items that weren't common enough to constitute their own category.

In the lower part of the board, a top 3 of subcategories for every class of waste is displayed.


The second board goes into more detail in relation to the waste categories, identifying a top 12 of the most common kind of items.


The third board is related to the locations where users checked in, either in UK or worldwide.


It was important for the infographics to be flexible and adaptable to different formats and promotional materials. Below you can see an example of how the board could be transposed into a brochure.
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Design process

In order to try and build empathy with potential target users, three basic personas were created to reflect audience types for the infographics.

They are people of all ages who use the beach for recreational activities, for unwinding and enjoying a day in the sun or for sports. Their main frustrations rely on the pollution of the beach, and in feeling helpless in regards to it.
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Next, as part of my visual research, I investigated how the brand has been representing itself to the public so far.

The first point of my analysis was the logo, which depicts a fish alongside some garbage products (bottles, containers, paper cups, bags) and the name of the initiative (#2minutebeachclean).
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As visible, the type has been treated with a texture to makeit look stamp-like. The colours used are different shades of orange and blue, other than one shade of green.

The main font used for the copy is Open Sans. A custom handwritten font is employed for titles and taglines.

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The main photographs used are “action shots” of people cleaning the beach. No stock photos are employed. For the website and for signs on the beach, other graphic elements used are arrows and icons.​​​​​​​

2-Minute Beach Clean infographic posters
15
128
5
Published:

2-Minute Beach Clean infographic posters

15
128
5
Published: