This display box was custom die-cut so that the shape of the product was prominent. To enable shoppers, we re-designed the insert to contain a doodle pad so that customers could try out the new product.
The option of a bin offered retailers both a way to purchase a quantity and re-fill the bespoke display box above or to sell from the bin.
We also developed a "Teacher's Pack" for retailers to sell quantities to teachers.
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In my follow-up research, I was told by an art-supply clerk. "You tell people what it is and does and you can see in their eyes that they have no Läs mer