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    I developed the corporate id and business stationery, the initial brochures, direct mail, trade show graphics, package design, labels, etc. For t… Read More
    I developed the corporate id and business stationery, the initial brochures, direct mail, trade show graphics, package design, labels, etc. For their first trade show, I worked the booth with them. It was a very successful launch with thousands in orders. Read Less
    Published:
Logo for Chattahoochee Pencil Company, a company who first launched with a funky c-shaped graphic chunk. When first contacted, I did market research into uses for the product, designed the corporate ID, labels, packaging, trade show graphics, ads, initial direct mail teaser, brochure, poster, POS card. The typface, Graphite, was an obvious choice. The thin line represents that the product can make skinny lines with the solid shape representing both the shape of the project and that it could be used with broad strokes to fill large areas quickly. 
The product with the product label.
Business Cards were printed front and back. Colors chosen were bright, primary and secondary colors—specifically chosen because the colors were consistent across print and web—PMS, CMYK and RGB.