Design and guidelines for Huawei accessories packaging. The aim was to create a simple, informative and modern visual language focussing on the products and their benefits.
The typography is restrained and straightforward.
Hierarchy, size and weight were carefully considered to improve visual balance and focus.
The design enhances the product by considering the object at point of sale. Use of a sideband element unites the front and back establishing a brand signature across the packaging.
Newly drawn graphic icons highlight product benefits and were re-designed to improve visibility.