DALLAS AND ROBO
Show Synopsis: DALLAS & ROBO is an animated comedy from YouTube Originals about best friends and dysfunctional space truckers Dallas Moonshiner, a boozy ex-stock car racer (Kat Dennings) and Robo, a hulking A.I. with a sensitive side (John Cena). As they haul their cargo all over the galaxy, they also run out on bar tabs, bicker with rival truckers, and tussle with outlaw cannibal bikers who terrorize the space lanes.
A rather nice press piece on the promo here
Creative campaign: Outdoor, Promo, content creative, social, viral.
OUTDOOR & SOCIAL
Design: Cold Open Inc
Creative Director: Ben Cochran
Edit house: Trailer Park