How YouTube Works is an information hub aimed at providing accurate and factual information on YouTube's approach to responsibility while clarifying the role of its systems, products, and policies. My team was charged with developing a 165+ page website, that included live-action and animated videos, and PDF handouts, which was then adapted for 85 different countries.
The result was a comprehensive information hub that demystifies the complexities of YouTube's systems, products, and policies, while also providing valuable resources to its users.
The site exceeded its first-year engagement target by 78%, and has realized 165 million unique visitors globally to date, with more than 300,000 daily users.
