Show synopsis: Wayne can't help himself from righting the world's wrongs. Now, against all odds, he and his one-of-a-kind girlfriend Del are on a road trip from Brockton, Mass to Ocala, Florida to reclaim what’s rightfully his: a majestic old car that was stolen from his sick father. With trouble behind them and danger ahead, Wayne and Del are bound to find themselves with their backs against the wall. But that’s okay. They’ve been there before. From the guys who wrote Deadpool comes the all-new YouTube Original series, Wayne. All episodes streaming January 16th.
Creative campaign: Youthful, aggressive with a heart of gold. That's Wayne the character - and Wayne the show. What a brief.
WAYNE CONTENT & YOUTUBE CHANNEL
The bulk of the AV for the show is running on the Wayne channel which we created for the YouTube platform (screen grab below). We partnered with Trailer Park to create a range of the assets including Trailers and content pieces. Wayne channel here