Background: This is a personal project meant to solve the gifting problem. In today's fast-paced trend and with globalization we know that the geographical distance amongst friends, family, and contacts is common. Amidst busy schedules, we may not be able to meet friends and contacts personally. And you want to give a feeling of remembrance and care.
Objective: Design a slick and intuitive mobile app to send and receive gifts.
Role: UX researcher, Product owner, IA, Visual design, Prototype
The Golden Path - Key steps that a user takes to find the value they came to find in the first place. Mainly in terms of user stories rather than screen.
Planning and understanding every phase : Discovery, First-time use, Repeat use and Expert use is very important. One or more phase of the project is yet to be thought through and make the design iterations.
Identified users of different age groups and interviewed to understand the success of the idea. With the help of click through paper prototypes got the initial feedback from the interview.
Was able to create personas from the user interview and design the initial user demographics.
Initial flow
Gifting experience
Activity and Settings screen
Fulfilment experience
