2018 Ad Age Cover Contest
The 2018 Ad Age Cover Contest asked participants to depict the future of creativity and demonstrate how creativity can be used for good. Copywriting partner Chris Puma and I entered 9 conceptual covers.
AGENCY Huge Inc.
CW Chris Puma
ENDANGERED TROPHIES
Let’s turn the famous Lion into animals that need a little more attention––endangered species. We could produce these trophies for the Sustainable Development goals category.
CANNES-ABIS
Creativity has the power to change minds and make what was once taboo, mainstream. “Cannes-abis" draws inspiration from the global legalization movement.
TOOLS FOR CHANGE
Everyone in this industry has a superpower––we have the tools at our fingertips, literally, to make change happen. This cover celebrates that idea with icons representing social causes.
WAKE-UP CALL
What is advertising? Google it. What we call “creative problem” solving has clearly missed the mark, defining the industry by stereotypes, negativity and self-doubt. Together, we can change this.
HIGH ON CREATIVITY
There’s no better feeling than creating an idea that could drive the world forward. The Glass Lion represents chasing that ultimate creative high.
STRAINS FOR CHANGE
What if our cannabis purchases could go toward the wellness of others? Cannes-abis is the first line of cause-related strains, where 100% of proceeds go to a specific organization based on the strain.
GENDER CONFORMING DOLL
A platform has emerged for more women to speak out against outdated and absurd gender “roles”. This image depicts one well-known commodity leaving those standards behind.
COVER I-N-S-P-I-R-A-T-I-O-N
AdAge asked us to come up with a visual to inspire readers to change the world,
so, we literally designed an inspirational poster––about I-N-S-P-I-R-A-T-I-O-N for readers to tack on to their cubicle walls.
NO SAFE GUNS
Why did we stop at just the tip of the barrel? Let’s revisit this declaration of “safety” and flip it to make a statement about gun violence since, really, there’s no such thing as a safe gun.
ADAGE COVER CONTEST 2019
Created ten entires for the 2019 Cannes AdAge cover contest.
CREATIVE PARTNER Jae Wu
COLORING COVER FOR THE BLIND
No one should be excluded from creativity. Therefore we are bringing the ability to color to the blind. The cover consists of an image traced with raised outlines and braille numbers to specify what color needs to be filled in.
NUDETONE
No singular color should represent nude. Thus, Pantone should create the first ever inclusive gradient Pantone swatch for the skin tone nude.
AU REVOIR TOXIC MASCULINITY
Let’s say au revoir to toxic masculinity and hello to more inclusivity by clearing the air with an anti toxic vibes aromatherapy candle.
EQUALITY CARD
Gender discrimination in the workplace ends when there is no longer a gender wage gap. Until that day comes we are offering a simple solution, the 22% off everything credit card that helps make up for women earning 22% less than men for decades.
PLAY-TONES
Society should reinforce multicultural inclusion at a very young age by offering more diversity in toys and creative tools.
SENIOR SENIOR BUSINESS CARDS
Having decades of knowledge and expertise is something to be proud of and not something to be prejudiced for. So we reframed the way “senior” creatives present themselves to younger creatives in the office to combat ageism.
I’M PERFECT CHEERLEADER
Toy brands haven’t always created inclusive dolls and when they do they come off less positive. Let's redefine the idea of perfection by showcasing what once was thought to be imperfect.
LGBTQIABCDEFGHIJKLMNOPQRSTUVWXYZ
In a perfect world everyone would belong to the same community one that truthfully represents all sexual and gender identities.
TOXIC MASCULINITY PURIFIER
Let’s remind men in advertising that toxic masculinity has got to go so that truthful creative representation can flourish.
GENDER CONFORMING DOLL
A platform has emerged for more women to speak out against outdated and absurd gender “roles”. This image depicts one well-known commodity leaving those standards behind.
