FANATICS MERCH MADNESS
Fanatics debuted Merch Madness, an annual day of giving where they donated $20mm worth of merchandise, and asked us to help blow it up on social. We coordinated on-the-ground content capture in over 10 cities, with dozens of celebrities, and partnered with Lil Baby on an original song and music video. The music video combined pre-recorded and documentary footage to tell the story of the day in an authentic and engaging video. We pierced culture after the drop, becoming a top 10 video on YouTube for the day.
PRESS StupidDope, Ads of The World, UPROXX, Vibe, Power 105.1, Hot New Hip Hop, LBBO, Rap Radar, HipHop-N-More, TMZ, iHeart, Fresh Hip Hop RNB, Rap-Up, The Source, Media Post
AGENCY VaynerMedia
GCD Kyle Arango
ACD/COPY Bobby Glennon
TEAMS Fanatics & Vayner
MUSIC VIDEO
SENTIMENT
OOH
HERO IMAGES
SPOTIFY
PRESS
BTS
