DRAFTKINGS UNDERS-WEAR
Created Lucky Unders-wear to advertise a new Christmas gambling tradition of betting all the basketball unders with your squad on the DraftKings app because betting isn’t just about the win, it’s about the experience. From locking in the bet to sweating the bet. And, finally, cashing the bet. It’s always better when you ride with the crew.
AGENCY VaynerMedia
GCD Kyle Arango
ACD/COPY Bobby Glennon
UNDERS-WEAR SQUAD
OOH
SOCIAL
UNDERS-WEAR DESIGN
WEBSHOP
ADDITIONAL SOCIAL
BTS
