DRAFTKINGS LOVE LOVE
We created a TikTok about the unique aroma of tennis balls and discovered our audience absolutely loves the smell of fresh tennis balls. That inspired us to make a sports betting fragrance that captures that scent called LOVE LOVE. We launched the promotional campaign during the 2022 U.S. Tennis Open in NYC to incentivize betting in the DraftKings app.
PRESS ADWEEK, LBB, Campaign US, Billboard Insider, Activative, Trend Hunter
AGENCY VaynerMedia
CD Kyle Janisch & Nick Novich
ACD/COPY Bobby Glennon
LOVE LOVE :60
LOVE LOVE :30’S
FRAGRANCE BOTTLE
PACKAGING
SAMPLES
OOH SCAN AND SNIFF MURAL
OOH TENNIS BALL FENCE MURAL
INFLUENCERS
SOCIAL
WEBSHOP
PRESS
BTS
