Catalina Ceparu's profile

ING Bank - "The Worries in Your Head" Radio Ads / 2017





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These are the Visuals for the
“Get your worries off your mind with ING” Campaign.


So how do you translate something so visual on the radio?

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The worries you have are always on the back of your mind, playing in the back of your mind over and over again - Just like a song you hear on the radio, that you can’t seem to shake off.
I wrote catchy, repetitive songs about some things that you fixate on, and that ING can help you with.


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ING Bank - "The Worries in Your Head" Radio Ads / 2017
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ING Bank - "The Worries in Your Head" Radio Ads / 2017

► Copywriter: Catalina Ceparu ● Illustration: Noper ● Creative Director: Vlad Lazar ● Music: Electric Brother ● Agency: Headvertising

Published: