CONTEXT
Back in 2018, BCR (Romanian Commercial Bank - part of Erste Group) launched in Romania a new and more advanced digital banking: George. Made initially for personal use only, now George App is available for your business as well.IDEA
For this "relaunch" campaign, we designed an office building in the shape of George logo.
Then we placed it (virtually) in the Business Area of Bucharest. We presented the whole project as an ad for a new office building. Inside, lots af small businesses found their place. The renders was so effective that people were amazed about the project and asked us when it's going to be build.
The building was - of course - a symbol for the new George App - now ready for business.
TVC
Copywriter: Catalina Ceparu, Mihaela Coman
Art Director: Andrei Besliu, Francisc Zinz
Group Creative Director: Andrei Besliu
Art Director: Andrei Besliu, Francisc Zinz
Group Creative Director: Andrei Besliu
Film Director: Aaron Platt
Production: Abis Studio
Agency: Cohn & Jansen Creative Network
Production: Abis Studio
Agency: Cohn & Jansen Creative Network
OOH
For the OOH campaign we kept the idea of presenting the George App as a new office building.
But this time, we accompanied this with real App functionalities.
(Hello George. Now ready for business.)
But this time, we accompanied this with real App functionalities.
(Hello George. Now ready for business.)
"George is ready for business. Sign up 100% online.
Do business and personal operations with a single app.
Get financing with Zero documents."
Do business and personal operations with a single app.
Get financing with Zero documents."
