CONTEXT
In 2020, due to the limitations in the public space, BCR/Erste Group decided to actively involve in changing the rules, and wanted to encourage the use of online financial transactions (in a country with a low percentage of financial services made online).IDEA
George is painless banking. Paperless. Weightless. Stress less.
You have just one button. One face. One voice. One name. George.
We created a concept about minimalism, no extra tasks, no extra words, straight to the point.
Less (classic) bank, more George. (Online Banking App).
A classical "less is more" - adapted this time to the human needs.
Less Bank. More George. More 100% online refinancing, more online accounts, more shopping offers and more money back in your account with George.
TVC
Copywriter: Catalina Ceparu
Art Director, Group Creative Director: Andrei Besliu
Art Director, Group Creative Director: Andrei Besliu
Film Director: Aaron Platt
Production: Abis Studio
Agency: Cohn & Jansen JWT Romania
Production: Abis Studio
Agency: Cohn & Jansen JWT Romania
APP DESIGN
The George App were specially
re-designed for the TVC.
re-designed for the TVC.
OOH
For the OOH and printed campaign we have developed the key message "Less Bank. More George." into specific needs, addressing the financial products available in George App.
"Less bank. More George."
"Less hidden costs. More George with Zero commisions."
"Less waiting time. More 100% online intelligent banking."
"Less complicated credits. More refinancing with zero commisions with George."
"Less shopping only on discounts. More shopping with cashback with George Moneyback."
