CONTEXT
The launch of George in Romania - (by BCR - member of Erste Group) - promised a full online banking experience, packed with all the financial services you get from a more traditional bank.
Now, George needed a campaign with a more realistic approach where to show the customers what 'the first intelligent banking' can do.
Now, George needed a campaign with a more realistic approach where to show the customers what 'the first intelligent banking' can do.
IDEA
If there's a new way of banking, there's a new world of banking. So we made George world - a world of upgrades, where there is always a next level, every George benefit is a level-up and the digital world is not an experiment, but an experience. So, Upgrade to the George World!
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TVC
Copywriter: Catalina Ceparu
Art Director: Andrei Besliu
Creative Director: Andrei Cohn
Film Director: Gary Shore
Production: OlgaStudio, MME
Agency: Cohn & Jansen JWT Romania
ooh
For the OOH we try to capture one of the most important asset of George
- 100% online account - through a face recognition-based validation process.
- 100% online account - through a face recognition-based validation process.
"Upgrade to the George World.
Instantly, with 100% online onboarding."
Instantly, with 100% online onboarding."
BANK BRANCHES ADS
For the BCR Bank Branches (for the visual consistency reasons) we choosed to keep the visual direction with simple icons from the previous campaign, but with an upgrade. The "g" from George logo is now part of the composed icons which shows the advantages of George.
"Enter the George World.
You have zero commision everywhere in the world,
you can customize your credit card
and you have 100% online onboarding.
George. The First Intelligent Banking."
(Photo: BCR/Erste)
BTL
