We teamed up with our friends from Ogilvy US to create animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.

Lenovo’s ThinkPad is already a well-established and a red-hot computer that needs no introduction. Neither its hallmark – the red colored button. You probably heard that ThinkPad is not just a laptop. But what if we told you that ThinkPad might be a game-changer? This was the starting point of our concept.

We were challenged, alongside with 24 other creatives from all around the World, to create a video that would depict less obvious possibilities ThinkPad has to offer. Thanks to Ogilvy US we had full discretion on the topic and creative process. We decided to show the potential that stands behind this inconspicuous computer. The idea was to illustrates the creation process of a prosthetic that can be done out of ThinkPad components. Our team created a CG animation which illustrates how dozens of elements transform into a mechanical limb. This is how we brought this arm to life. Literally. With the ThinkPad.

Client: Lenovo

Agency: Ogilvy US

Executive Creative Director: Mike Hahn

Senior Art Director: Raj Ramamurthy

Senior Producer: Jessica Fiore

Creative Production Studio: Ars Thanea

Executive Creative Director: Piotr Jaworowski

Art Director: Maciej Mizer, Marcin Kowalski
Animation Director: Adam Torczynski

Production Lead: Marta Król

Producer: Magda Błocian

Concept: Michał Urbański

Modeling: Ernest Kośka / Michał Serafin

Lighting: Ernest Kośka / Michał Serafin
Edit: Adam Torczynski

Animation: Piotr Wołoszyński

Compositing: Łukasz Wiktorzak