Intel for McCann Erickson
McCann Erickson, is an American global advertising agency network.
UX design, UI design, Copywriting, Research and Strategy
Pitch work that brought in marketing and social media pieces to knowledge sharing tools including an iPhone app. We had to work with global teams to get the pitch done, but the work my team did actually won the account for the SF office. Sketches are showing variations on knowledge sharing tools drawn up quickly based on UX leads input and needs. Team consisted of various creative members, copy, design, UX to name a few.
Incubator mobile app:
How Ravi stays connected to his projects on the go. Ravi tracks his projects, credits, live updates, and overall status in the incubator.
QR Reader: How Ravi accrues points by attending local events.
Rewards: Where Ravi sees how Incubator participation earns the latest tech products or IT education.
Highlights: To help Ravi find, sort and store materials on the move.
1. Why this is going to make Ravi the next generation of modern business leaders?
2. How Ravi is going to speak on behalf of the Intel?
3. What is it that we are giving Ravi to engage on an on-going basis?
1. It is providing him training, certifications, accreditation and credits in MBA programs by participating. It gives him access to tools and resources that his predecessors did not have, giving him critically sharper insights into streamlining his operations and implementing leading-edge technology. It puts Ravi in contact with key industry peers and leaders to build the critical connections that a business professional needs.
2. Ravi broadcasts Intel’s support of his career through certification updates in LinkedIn and badge program on FaceBook. Ravi appears in media placement for exceptional participation and problem-solving. Ravis are invited to a Rock Star weekend at a resort to meet their mentor and Intel Fellows, where high performing mentor/mentee teams win a trip to the Intel IT Festival/Conference and time talking with Intel Fellows and Industry thought-leaders. He can contribute to communities, add comments, rate other user’s content and participate in project teams.
3. Ravi returns for the training program classes and materials support from the community, assistance in problem-solving, to learn about current and future tech trends. Via an Intel buddy system, he is prompted to return to update problems he posted, keeping them fresh in the community’s mind. His contributions trigger a persistent score meter tied to a rewards program, encouraging him to continue contributing. Every contribution gets him some movement on the meter. He can cash in rewards for regionally appropriate incentives.
