LG for icrossing
iCrossing is a global digital marketing agency.
UX design, UI design, Information Architecture, Copywriting, Research, Strategy
The task was to make browsing easier for all users by separating out business from consumer products. My product focus for this was to clarify and allow easy browsing of the business products and allow business user the ability to find resources, pdf files for product use, installation, technical docs. Also make the home page more friendly and easy to browse. Sharing stories on the home page to support the brand message. Allowing consumers to see on home page the caliber of product they might get is something a business user might be interested in as well. Also a brand new type of shopping cart that allows the user multiple ways to buy, refurbished product, new product, from multiple stores online or in real life, what the prices are and the ability to buy a product online and pick up at store. Please see notes on cart for more info. Global research on shopping carts and e-commerce for electronics products played a key role in the process.
LG
Provide a score for each, from 0 (not existent) to 5 (perfectly done). Anything that you give a 4 or 5 to, please write a short description of why you gave it such a high score.
Home Page:
-Are the unique brand attributes clearly communicated?
-Are the unique brand attributes clearly communicated?
no
3 - text animation inside of carousel content is distracting
excessive use of multiple carousels - hard to track content of carousels
at a glance pop up not thought through well, content redundant / some useless
Copy does not address high level brand attributes in a clear fashion, touches on it in convoluted subsections
3 - text animation inside of carousel content is distracting
excessive use of multiple carousels - hard to track content of carousels
at a glance pop up not thought through well, content redundant / some useless
Copy does not address high level brand attributes in a clear fashion, touches on it in convoluted subsections
-Is it easy to quickly see the breadth of product and services the company has to offer.
no
2 -
2 -
-Clear navigation to places a customer wants to go based on the following: “for personal use,” “for business,” “Products,” “How to Buy,” “Support.”
no
3 -
consumer products are easy to find
business products are a challenge to sort through
navigation on product one pages is a problem
looks like there is a lot of support info here but maybe hard to find specific stuff - why would you sort by most recent?
-A call-to-action to dive deeper into a relationship “registration,” “buy now,” etc.
no - 2
Shopping and Comparing:
-A range of easy-to-find and use information to understand product specs, compare pricing of various models, and total requirements to purchase or use. This could include product videos, 360-degree views of the product, customer reviews, partner promotions, social media feeds, awards, etc.
-A range of easy-to-find and use information to understand product specs, compare pricing of various models, and total requirements to purchase or use. This could include product videos, 360-degree views of the product, customer reviews, partner promotions, social media feeds, awards, etc.
no - 4 - some partner sites have interesting info, perhaps bring in info from homedepo site
find the right refrigerator tool - find the right washer tool
recommend more tools like that brought up to the front easier to find
http://www.lg.com/us/refrigerators/compare-refrigerators
http://www.lg.com/us/washers/compare-washers
http://www.lg.com/us/washers/compare-washers
generate a pdf feature nice
-Demos.
3 - some info under support but not easy to search
compare it feature (blue ray disc players) nice feature, useful - show me similarities/differences - functionality nice -
some details not thought through - titles in sort feature
3 - some info under support but not easy to search
compare it feature (blue ray disc players) nice feature, useful - show me similarities/differences - functionality nice -
some details not thought through - titles in sort feature
-Strong CTAs throughout to push customer to the next level to purchase.
3 - ctas are ok - but would be nice to get price comparison or know about sails that a retailer might have
buy at xxx retailer item on sale now
3 - ctas are ok - but would be nice to get price comparison or know about sails that a retailer might have
buy at xxx retailer item on sale now
-Motivators such as special offers.
2 - offers are not clear
partner closer with retailers
in stock good to know - but pricing info more useful - even ping retailer to populate price in context of page rather than leave lg
Buying:
2 - offers are not clear
partner closer with retailers
in stock good to know - but pricing info more useful - even ping retailer to populate price in context of page rather than leave lg
Buying:
Confusing as to what can be purchased on the LG site as opposed to what is on a retailer site, ordered, delivered, picked up etc. What is in the LG store? shop link is at the very bottom http://www.lg.com/us/shop-lg
-Persistent prompts to “buy now” or “find a reseller”
3 - prompts are there but choosing a product and finding prices is convoluted
at a glance pop up not thought through well, content redundant / some useless
3 - prompts are there but choosing a product and finding prices is convoluted
at a glance pop up not thought through well, content redundant / some useless
-Direct links to contact a reseller
4 - yes on site
4 - yes on site
-Partner promotions integrated or featured on the site.
2 - not easy to find any
-eCommerce available direct with manufacturer
1 - no
1 - no
-eCommerce easy-to-use
0
0
-Variety of payment methods
0
-Next logical product recommendation in search
3 - comparison tool great idea sorting on it could be better
-Click-to-chat support for purchasing
0
Business:
-Top-level navigation gives good visibility into all product lines
4 - gives an idea but nomenclature could be better, separate out better
-Next logical product recommendation in search
3 - comparison tool great idea sorting on it could be better
-Click-to-chat support for purchasing
0
Business:
-Top-level navigation gives good visibility into all product lines
4 - gives an idea but nomenclature could be better, separate out better
-Consistent navigation across all product lines
2
-Sufficient product information such as spec sheets, customer case studies, videos, and calculators and tools to specify products, budget, and plan for procurement.
2
-Sufficient product information such as spec sheets, customer case studies, videos, and calculators and tools to specify products, budget, and plan for procurement.
3 interesting tools but some are not thought out all of the way, maybe more customizable?
-eCommerce available for business customers
0
-Easy-to-find partners
1
Customer Service:
-Easy to find various options in one place to support product usage from out-of-the box support, tips and tricks, product manual, how-to-videos
1
-Various ways to contact manufacturer for support
2
-Persistent Product registration CTA.
1
1
Customer Service:
-Easy to find various options in one place to support product usage from out-of-the box support, tips and tricks, product manual, how-to-videos
1
-Various ways to contact manufacturer for support
2
-Persistent Product registration CTA.
1
Channel Partners:
-Centralized partner information with unique login for partners only
0
-Centralized partner information with unique login for partners only
0
-Partner site has sufficient information to support customers from selling information, marketing resources, and brand guidelines to sales incentives, support documentation and information.
3
3
-Certification and training resources easy to find.
2
2
-Easy-to-use and complete partner finder (by region, with partner contact information)
3
General:
-Site responsiveness to behaviors such as next logical product recommendation at shopping cart.
0
-Comprehensive search
search ok, sorting functionality and information shown needs work - see ebay / amazon
tab to get on support for results is nice did not notice at first
3
General:
-Site responsiveness to behaviors such as next logical product recommendation at shopping cart.
0
-Comprehensive search
search ok, sorting functionality and information shown needs work - see ebay / amazon
tab to get on support for results is nice did not notice at first
-Click-to-chat support
0
-Persistent request to register products
0
-Integration with global ad campaigns
0 this would be nice
0
-Persistent request to register products
0
-Integration with global ad campaigns
0 this would be nice
