Air New Zealand Crew Ambassadors shine the light for Air New Zealand by featuring in the company’s marketing materials and setting an example to Air New Zealand staff. It is a special role reserved for the most dedicated and passionate
Air New Zealand crew members. I created a graphic device to represent this role, using the concept of light coming into focus. I incorporated the uniform colours of violet (cabin crew) and teal (flight service managers) which are clear identifiers of the onboard crew. The colours are distinctive, yet part of the whole, which demonstrates how cabin crew and managers work together. The overall globe shape references the globe device used throughout Air New Zealand Masterbrand. The Crew Ambassador device is easy to reproduce, and fits into the Air New Zealand brand structure seamlessly.
Below is the final graphic device applied to various collateral.