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    Packaging refresh of the Healtheries range of Baking and Superfood products. The design was existing, so my task was to work with the marketing t… Read More
    Packaging refresh of the Healtheries range of Baking and Superfood products. The design was existing, so my task was to work with the marketing team to improve it. This involved moving icons to a more visable position, adding new utensils and platters etc (photoshop work) and designing a new 'Gluten Free' device to be added to certain items. I also set up all packs for print, and together we selected new Pantone colours for the range. A team effort I was proud to be a part of! Read Less
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Healtheries range of Baking and Superfood products
Packaging refresh

My task was to work with the marketing team to improve the design so it communicated more clearly the benefits of each product with the customer. This involved reworking the product names typographically, moving icons to a more visable position, adding more modern utensils and platters etc (photoshop work) and designing a new 'Gluten Free' device to be added to certain items. I also set up all packs for print, and together we selected new Pantone colours for the range. Below are a few examples of the final packaging.