Kiwi Bacon Pink Ribbon Breakfast
Campaign
Kiwi Bacon is an official sponsor of Pink Ribbon Breakfast, an annual campaign that encourages people to host a breakfast to raise money for Breast Cancer research. Having been to these breakfasts myself and knowing the audience is mainly women, I came up with a catchy headline 'Besties, Banter & Bacon' and playful feminine look, which was executed through a YouTube pre-roll video, facebook carousel ad and EDM. Awesome video animation by Will Brown at Young + Shand.
Campaign
Kiwi Bacon is an official sponsor of Pink Ribbon Breakfast, an annual campaign that encourages people to host a breakfast to raise money for Breast Cancer research. Having been to these breakfasts myself and knowing the audience is mainly women, I came up with a catchy headline 'Besties, Banter & Bacon' and playful feminine look, which was executed through a YouTube pre-roll video, facebook carousel ad and EDM. Awesome video animation by Will Brown at Young + Shand.
