The Warehouse 

Babywise is the private label baby brand sold in The Warehouse. My task was to refresh the product packaging, which included coming up with creative concepts for each pack, a new colour palette, art directing photo shoots and overseeing the production team at finished art stage. The result is a reputable and trustworthy brand that is friendly and approachable. The photography has a nice balance of humour and warmth, capturing real life moments that will make parents smile.