Paxii Mobile is a new fictitious telecommunications provider in Australia. The Paxii brand focuses on delivering communications with a rich customer experience and aims to be dynamic, fun and consistent from the logotype through to the user interface. The most important thing when creating the Paxii interface was to make sure there was a consistent brand identity and graphics throughout. The soft rounded type and interface icons gives the brand a sense of approachability and user friendliness. The use of the colour blue, which is commonly seen with tech companies, communicates a feeling of tranquility, knowledge, security and trust. Strong focus has also been placed on the way that I would like to Paxii brand to make the consumer feel.