Serve of Support
The task for this project was to design promotional material for a fictitious Australian Tennis Tournament. We were asked to create dynamic imagery of photographic nature and create a consistent brand identity with the main aim being the generation of ticket sales. For my poster designs, I chose to focus on communicating a bold representation of movement. It was important to make sure there was a strong interaction between type and imagery in my promotional material to communicate an energetic, playful and engaging Tennis Tournament. The contrast and scale of type has been explored to create visual unity between all three posters. The collateral material follow a consistent brand identity throughout and communicates the friendly tone of this tournament.