Freedom to Read Week 2018
It’s nice to be invited back! My work last year with Gil Martinez made an impact on the Book and Periodical Council, and we were excited to design the promotional and informational kit for Freedom to Read Week 2018.

This year’s illustration by Jeff Lemire proved to be inspirational: beautiful watercolours, elemental forces of nature... I decided on a main colour palette fairly early on. A vivid red from the floating books, a beautiful teal from the monster’s tentacle, and black. Secondary colours (blues, greens, greys) were sampled from the sky and sea. Finishing out the secondary palette: browns from the sandstorm and a surprisingly-hot green from the floating books. Two yellows from the books became the tertiary colours.
POSTER
BOOKMARK
(front) The monster required some slight repositioning.
(back) Some objects from the illustration were isolated and playfully incorporated on the other side of the bookmark.
MAGAZINE
(cover)
(interior spread) The main colour palette on full display. “Vital Statistics” includes some information design, in the form of a timeline.
The complete magazine can be viewed on Freedom to Read’s website.
CLIP ART
A sample of the material Freedom to Read provides its supporters for use on their promotional materials and websites.
SOCIAL MEDIA
Cover photo and profile picture for Facebook; header photo and profile picture for Twitter. (Desktop & mobile renderings.)
Twitter cards (Illustrations: Shutterstock).
Freedom to Read Week 2018
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Freedom to Read Week 2018

Design a promotional and informational kit (magazine, bookmark, poster, social media assets, print and web advertisements) to raise awareness abo Read More
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Published:

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