Freedom to Read Week 2017
In the summer of 2016, I became involved with Freedom to Read Week—an annual event organized by the Book and Periodical Council. Together with my partner Gil Martinez, we were tasked with designing a poster, bookmark, magazine, and other assets for the event.

The starting point was an illustration by artist Jillian Tamaki: a beautiful rendering of a knight shielding herself & her book from a fire-breathing dragon. It was done in black, white, and an absolutely beautiful pale lemon-yellow.
COLOURS
L-R: Jillian’s pale lemon-yellow. Punching it up yielded a chartreuse-yellow that leaps off any page it’s on (printed or electronic). From there, we went across the colour wheel for the purple. The orange originated as a spot-colour choice, as the initial specs of the project indicated that we could use one spot colour on the book’s interior pages. (Imagine our delight when the decision was made for a full-colour book!) The dark turquoise was a tertiary addition for an interior spread.
BOOKMARK
While my partner worked on the poster design, I created the bookmark. For the front, I re-positioned the elements in Jillian’s illustration for best fit.

Freedom to Read 2017 bookmark (back)

PRINT ADVERTISEMENTS
DIGITAL ASSETS—WEB ADVERTISEMENTS
Web banner image, 300 by 250 px, with a close crop of Jillian’s illustration.
Web banner image, 300 by 600 px. Jillian’s full illustration appears at the top.
Web banner image, 728 by 90 px. The URL is in Jillian’s hand.
DIGITAL ASSETS—SOCIAL MEDIA
Facebook profile picture
Facebook cover photo, with Jillian’s illustration and hand-lettering reordered and strategically placed.
The end result, on Facebook.
Twitter profile photo
Twitter header photo, with Jillian’s illustration and hand-lettering reordered and strategically placed.
The end result on Twitter (desktop).
The end result on Twitter (mobile).
Freedom to Read Week 2017
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Freedom to Read Week 2017

Designing a bookmark, print advertisements, and other assets for Freedom to Read Week 2017.
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