Freedom to Read Week 2017
In the summer of 2016, I became involved with Freedom to Read Week—an annual event organized by the Book and Periodical Council. Together with my partner Gil Martinez, we were tasked with designing a poster, bookmark, magazine, and other assets for the event.
The starting point was an illustration by artist Jillian Tamaki: a beautiful rendering of a knight shielding herself & her book from a fire-breathing dragon. It was done in black, white, and an absolutely beautiful pale lemon-yellow.
L-R: Jillian’s pale lemon-yellow. Punching it up yielded a chartreuse-yellow that leaps off any page it’s on (printed or electronic). From there, we went across the colour wheel for the purple. The orange originated as a spot-colour choice, as the initial specs of the project indicated that we could use one spot colour on the book’s interior pages. (Imagine our delight when the decision was made for a full-colour book!) The dark turquoise was a tertiary addition for an interior spread.
While my partner worked on the poster design, I created the bookmark. For the front, I re-positioned the elements in Jillian’s illustration for best fit.
Freedom to Read 2017 bookmark (back)
DIGITAL ASSETS—WEB ADVERTISEMENTS
DIGITAL ASSETS—SOCIAL MEDIA