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    One of my print for Audi, created at DDB Milan in 2010.
 Audi First Choice

A simple concept of affordability applied to the Audi First Choice program, a maze cut as a metaphor of a world of cheaper used Audi cars, guaranteed by the initiative. 
Now it's easier to get in.
Audi First Choice used cars.
Client: Audi
Product: First Choice
Agency: DDB Milan
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart

On air: February, 2010