Each cookie has an individual illustration that abstractly defines the cookies appearance. Using a minimalistic logo, the illustration is the piece that connects each design together.
The slogan developed for Meridian's All Natural Tea Cookies is "Tea Coffee Crunch". This appears on the top of each box. Additionally, the top of the box design reaches across to the front panel and tucks into the tab. When this is removed and the box is opened, the tab reveals the slogan once more.