Client request: Design an image to form a new identity for the Community Leadership Programme (CLP) initiative, where ‘Conversation Makers’ will meet to discuss abuse topics in an informal, friendly way and create more conversation and awareness about experiences in the local community. The client wanted to use the design to promote chat events to the general public and to ‘pitch’ the programme to businesses and organisations for their support and involvement.

The aim was to create an identity that stands out and catches the eye, similar in style to the organisation’s other materials, adding a professional look to all CLP material and encourage participation. The client wanted to represent a ‘domino effect’ through a simple icon image, so after agreeing on two concepts, I developed the following options for selection:

And as the client aimed to use the artwork for presentation pages, leaflets, correspondence and possibly badges and handouts for participants, we agreed on useful assets for future use: