Client request: provide two one page infographic flyers for employee tips on staying well and managing stress.
The client provided a range of tips and content, requesting icons to illustrate each piece of guidance and break the text up in to bitesize, memorable chunks.
First, I worked through the tips provided to create the individual illustrations for each theme and piece of guidance:
Through different icons for each infographic, we had a basis to break up each tip and also use in future material for ongoing continuity and recognition:
After exploring options, the client opted for two completely different look & feel approaches for each topic, to keep the physical health and stress items separate, which allowed for different campaign timings and to cater for the online (landscape) and print (portrait) channels being used: