Client‘s request: create a logo, featuring three connecting circles with the business name ‘Taken Image Spots’ fora visual travel blog. Although starting as a blog, the client aspired to expand in to a business, generating income through a future website, advertising and investment opportunities.
After exploring a few options we agreed on this final design, which captured the theme of travel by adapting the three circles the client had in mind, into their very own ‘globes’ across a map of the world. We extended the travel theme further through the movement and direction of the text layout, creating an overall look of simplicity, professionalism and expertise:
The white logo provides the option to use with the blog’s photographs and I developed the two-colour design to establish a branding identity as the client expands their business in the future. This can now be used across a range of professional collateral, including a watermark visual that can be used for various collateral and identity purposes:
