ROAD78 (Premium Gin)
(Branding - type design)
The development of a "Premium Gin" linked to a loyalty and positioning strategy of a well-known restaurant at Granada. Simplicity, refinement and elegance are the qualifiers that come from Briefing.
For "ROAD78" (Premium Gin) we propose a typographic concept which presents the product as "minimalist" and "refined". The ligature is designed with the numbers "7" and "8" to create a complementary monogram for the brand. Betting on the coherence of an exclusively typographic "branding", the design is based on an exclusive typographic set, i.e. the typeface "Slimfit",developed by the author in 2015 to shape the client corporate identity.
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Client: "Curro Premium s.l."
Production: "ROAD78" has been produced and packaged in 75cl bottles by "Destilerías y Distribuciones Liber s.l.". The finish has been made with silk-screen printing on matted glass in acid bath by the company Vitriglass s.l.
Photography credits: Ángel Guzman
–2017–
