1st Phorm - Brand Identity

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Becoming a global sports icon.

1st Phorm rebrand concept

Based out of St Louis, Missouri, 1st Phorm International is the premier supplement line in the industry who prides themselves on midwest values and hard work ethic. CEO Andy Frisella started 1st Phorm because wanted to create a company that delivers the highest quality supplements that will give athletes the actual results they work for.

Our objective

As 1st Phorm is already a leading supplier of supplemental nutrition for competitive athletes, our objective going into this project was to reimagine and reposition 1st Phorm as a global sports brand.

As they continue to grow, it is only natural to begin to partner with and become the official supplement brand of major sports brands like the NFL, NBA, and MLB.

Our approach.

With 1st Phorm having a good amount of existing brand equity, we didn't feel it was necessary to completely overhaul the logo. We looked at it as more of a refresh of the logo knowing that it would appear on a wide range of platforms and applications.

Our take on the branding was to give it a clean, sophisticated, sports brand inspired look that can stand the test of time & stand up next to the top brands in the sports industry.

With its bold style and "Never Settle" mindset, The 1st Phorm brand will inspire athletes to work harder, play harder and pay their dues for years to come.

PROJECT SCOPE:

- Logo refresh / redesign

- Stationary

- Product Packaging

- Web design concept

The new logo.

Developing a new logo for an iconic sports brand is no easy task. It has to be simple and potentially iconic as it needs to conform to every aspect of digital and physical applications.

The new logo was designed with the idea that today's logos should be responsive. Responsive in a sense that it should be able to fit into a 1x1 square or circle for social media and it should also be able to be applied to a billboard for advertising.

The best logos are simple so that we can quickly recognize them and responsive so that they are a part of the living identity system.

The long-standing brand has built up years of brand recognition into their logo. We took what was working well with the previous logo and refined its form to work on a broader scale of applications and sizes.