The Mic Loop
The Mic Loop was created to solve a problem that Law Enforcement Officers face every day. Securing their portable radio microphones during the fast-paced and unpredictable work day.
The Mic Loop is an Arkansas-based company that provides peace of mind for law enforcement officers with a simple smart design with its officer safety product and the sense of brotherhood among the community.
The Challenge.
Knowing that the Mic Loop had a strong culture behind the company, we knew going into the project that we needed to somehow show a sense of security and community that the Mic Loop product and brand is all about.
The Outcome.
During the creative process, we explored several concepts that represented the security that the product itself brings to the table as well as a concept that represented the protection that The Mic Loop gives to an officer's voice. Ultimately, we knew that the logo needed to be simple and concise while symbolizing the Thin Blue Line community and the "connection" that the product achieves for the officer wearing it.
Simple, Safe and Secure.
Stay Connected.
PROJECT SCOPE:
- Discovery / Strategy
- Stylescape
- Logo & Identity System
- Brand Voice & Messaging
- Graphic Design
The new logo.
THE LINE
The line represents the thin blue line of the law enforcement community. It is wrapped with the looping L to symbolize the security that the product gives. It is paired with the word "Mic" to show that a "mic" is a lifeline in the law enforcement world because it is a most important way to call for back up when it's needed the most.
THE LOOP.
The loop represents the product itself and symbolizes that protection over law enforcement and law enforcement equipment that a simple tool like the Mic Loop can have.
THE TAGLINE.
Stay Connected is the official tagline of the Mic loop brand. The phrase is symbolic of the community and of what the product will literally do for an officer.
Stay connected to your radio, your backup and your family.
"Your radio is your lifeline, we keep you connected."
- THE MIC LOOP
THANKS FOR VIEWING
