See&Say is a free porfolio consultation event organised by Marketing Communication Association SKM SAR. Experts meet for 15 minute rounds with young creatives while chosen specialists review portfolios and issue feedback. After the 15 minutes are up the participants move on to the next specialist. Each participant has a chance to speak to an expert they chose, the best participants have a possibility to promote their work in the creative industry.
While designing this year’s campaign we wanted to move the candidates’ imagination by using a simple mechanism often used to communicate ideas. The before/after rule became the key to encourage people to apply. This way we illustrated what was being communicated by those organizing the event – success stories from previous editions, further application deadlines or a series of accompanying lectures. With the help of our campaign the See & Say portfolio review saw a 25% increase in number of applications compared to the previous year.



I have a mess in my portfolio is all in order


Everything is always the same day I decided to change my carreer




I have a mess in my portfolio is all in order
I'm worried about the feedback i got was great and empowering
Time to send out my cv and make appointments for a job interview was scheduled for the very next day





They don't even know my name is on everyone's lips
I wonder if it's any use going to the meeting resulted in 3 business pitches


I'm worried about the feedback i got was great and empowering
I'm not sure if my diploma is good enough and found high esteem in publishing houses




I don't have any useful know-how was shared by experts during my in-studio visit
I don't think much of these comics were noticed by the expert and I decided to continue working on them
There's no way I'm going to get awarded at the KTR award ceremony i went up on stage


I'm not even dreaming about showing my work at an exhibition of my work will be showing next week




There's no way I'm going to get awarded at the KTR award ceremony i went up on stage
I wish I could work for a publishing house hired me to design for them


We're waiting for your applications until October 19th we extended the deadline by 10 days
Nothing in life is for free you can apply for the see & say portfolio review




I'm not even dreaming about showing my work at an exhibition of my work will be showing next week
I forgot to send in my See & Say application can be submitted until 29.10




Creative direction: Robert Mendel, Jacek Walesiak
Art direction: Robert Mendel, Jacek Walesiak, Marta Czuban
Graphic design: Robert Mendel, Jacek Walesiak, Marta Czuban, Michał Małolepszy
Project manager: Tomasz Wróblewski
Photos: Paula Wilczyńska
Large pencils / Scenography: Drukomat
Animations: Bartosz Gregorek

Thanks for watching!