General Catalog is the most important selling tool for the Opoczno brand. Our main goal was for this extensive technical publication to raise the company profile and improve the image of the brand.
We mixed the existing sales materials [product renderings and living spaces] with a set of photographs supporting the message. A big challenge was to select photos from the image banks to keep visual consistency and form a whole with the product renderings already used.
From the concept through design, composition, and photo editions to the DTP, the customer has received a selling tool for all European markets that the brand operates in.