Madison Galeria Handlowa / Madison Shopping Center
Our customer has entrusted us with the task of building a new visual identity for the Madison Shopping Center. Rebranding was the result of the big interior and exterior architectural changes of the center.
Madison Shopping Center is a small building located near to Gdańsk Old Town. The foundation of this project was to include the city form with its various structures and areas of activity. The logo and authorial modular grid have become a flexible tool for creating compelling advertising and image compositions.
Creative Direction: Robert Mendel, Jacek Walesiak
Art Direction: Robert Mendel, Jacek Walesiak
Graphic Design: Robert Mendel, Jacek Walesiak, Michał Małolepszy, Marta Czuban
Photos: Rafał Kołsut